Smartface Server
Application Lifecycle Management
Segmentation  
Customization  
Delivery
Update  
Integration  
Security
Over-the-Air  
Mobile Advertising  
Smartface Server manages segmented delivery of applications,performs regular updates to the handsets, and tracks user actions according to the run-time content and data services consumptions.
Application Lifecycle Management
Smartface Server tracks and reports every user action on device, and enables data to provide improved user experience in terms of both design and content. User actions are stored in device and reported to the Smartface Server during content synchronization.
Segmentation and Customization
By creating new segments, it is possible to categorize users according to their preferences or usage patterns. Also, application design and content can be customized for each segment.
Security
In order to ensure the security of updates, Smartface Server uses a key-matching algorithm which enables securing access to Smartface Applications.
Integration
All functionality provided by Smartface Server is remotely usable through the XML SOAP Web Services. Smartface Server is seamlessly integrated with existing service delivery platforms,
such as billing, messaging, and download platforms.
Web 2.0 Connectivity
Smartface Server also comes with a built in capability to connect and interact with web 2.0 services using RSS, web feeds, web services and other open internet protocols.
Application Management
Smartface Server enables the distribution of applications and dynamic updates of content, which are scheduled in regular intervals or triggered by users at run-times. Push installations are delivered via standard Over-the-Air protocols.
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