SmartStore Helps Operators to Monetize Mobile Application Ecosystem
Istanbul, November 25, 2008
Mobinex , in cooperation with Turkcell Teknoloji, announced SmartStore solution for mobile operators to enable delivery and management of applications on mobile phones. Mobinex and Turkcell Teknoloji combined forces to provide an innovative mobile application storefront technology; SmartStore, which will help operators to increase their revenues from application downloads. The integrated offering will benefit Mobinex ’s user experience technology and Turkcell Teknoloji’s expertise on carrier grade platform delivery and integration services.
Mobile software market, which was $17.9 billion in 2007, is estimated to reach $67.3 billion revenues in 2013. Apple’s huge success on iPhone App Store and Google’s Android Market strategy tease operators to take a bigger stake on mobile applications market. While leading operators are preparing to launch their application storefronts, SmartStore solution enables operators to monetize mobile applications ecosystem by increasing mobile download revenues.
Mobile operator branded SmartStore mobile client simplifies the discovery of mobile applications dramatically. One-click purchase and installation, community interaction features such as commenting, voting, and customized user interface make SmartStore a compelling super store for mobile applications. SmartStore may include operator specific mobile widgets, which are deployed by Smartface Platform ®’s rapid visual development environment, or any other mobile applications from third party developers. SmartStore also uses the operator’s subscriber segmentation information, which is the most important competence of an operator on the end user applications, for the customized user interface.
“Mobile users definitely like to download mobile applications to their mobiles to access their email, watch online videos and connect to their social network while on the go. On the other hand, downloading a new application has been something that only tech savy users are interested. Now, SmartStore enables mobile application downloads for everyone to create new revenue opportunities for operators.” declared Murat Bahar, VP of Sales and Marketing at Mobinex .
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to Mobinex Media Relations
Email: media.relations@mobinex.biz
ABOUT MOBINEX
Mobinex is the leading provider of mobile applications and on-device portals, dedicated to increasing the revenues of mobile operators, content providers, media companies and enterprises by providing them with compelling user experiences since 2004.
Company's flagship product Smartface Platform is a drag-and-drop cross-platform mobile application development and management tool which enables fast and easy deployment of mobile applications. Smartface Platform decreases time-to-market for application development dramatically in Symbian S60, BlackBerry and J2ME operating platforms, and helps mobile ecosystem to empower mobile data services and allows for user experiences to be customized over-the-air.