Mobinex and VMG Media Deploys On-Device Portals for Mobile Operators in Vietnam
Hanoi, November 25, 2008
Mobinex and VMG Media JSC today announced that they have signed a cooperation agreement to deliver on-device portals and rich mobile applications for Vietnamese mobile market.
VMG Media, as the leader media and mobile services company in Vietnam, will create on-device portals for Vietnamese mobile operators, using Mobinex Smartface Platform ®. Partnership between Mobinex and VMG enables mobile operators, service providers and third party developers to benefit rich mobile applications such as mobile TV, media downloads, mobile video, and visual voice mail. Interactive user interface, user friendly and compelling design of Smartface powered on-device portals will increase the usage of mobile services.
Vietnam, as being one of the fastest growing mobile markets in the world with 52.4 million mobile subscribers, is witnessing major subscriber growth going from 4 million users by the end of 2004. Despite the high annual increase in mobile penetration, ARPU (mobile operator’s Average Revenue per User) is around 6$, which is relatively low compared to rest of Asia. In an attempt to increase ARPU rates, mobile operators are keen to encourage the usage of mobile services and related on-device solutions.
“Our local market knowledge in mobile services and Mobinex ’s leading technology will create synergy on value added services and generate higher ARPU for Vietnamese operators.” declared Nguyen Manh Ha, CEO of VMG Media.
“The Asia Pacific region is home to 42% of all Internet users and with 1.4 billion mobile phone subscribers. The region, including Vietnam, also takes up a significant share of the worldwide cellular market. Youth population, who is familiar with mobile technologies, is the biggest growth opportunity for mobile operators in Vietnam.” stated Murat Bahar, Mobinex VP of Sales and Marketing.
For further information, please contact to
Mobinex Media Relations
Email: media.relations@mobinex.biz
ABOUT VMG MEDIA JOINT STOCK COMPANY
To be found with the two main business sectors including telecom and media, VMG is the leading entrepreneur in media services and content providing industry in Vietnam. VMG inherited from VASC well-found CP technology system, well-known brand on the market as well as well-established partners and customers.
As being the first and largest online value-added service provider for Internet and mobile services in Vietnam, VMG Media operates in online news, publishing, mobile communication and television areas mainly.
For more information please see: www.vmgmedia.vn
ABOUT MOBINEX
Mobinex is the leading provider of mobile applications and on-device portals, dedicated to increasing the revenues of mobile operators, content providers, media companies and enterprises by providing them with compelling user experiences since 2004.
Company's flagship product Smartface Platform is a drag-and-drop cross-platform mobile application development and management tool which enables fast and easy deployment of mobile applications. Smartface Platform decreases time-to-market for application development dramatically in Symbian S60, BlackBerry and J2ME operating platforms, and helps mobile ecosystem to empower mobile data services and allows for user experiences to be customized over-the-air.